Bauli traces its history back to Verona in 1922. A small, romantic city in the North of Italy and the hometown of Ruggero Bauli. He started pursuing his lifelong passion for baking in a small pastry shop where he learned the techniques and secrets of traditional Italian baking, one of which in particular, is the recipe for one of the most widely known cakes today, the Pandoro di Verona.
His great ambition motivated Ruggero to leave Verona to take his art overseas. He had high hopes and a dream called Argentina. As many other emigrants seeking their fortunes, he left Verona in 1927. As fate would have it, the steamship Ruggero was sailing on, the "Principessa Mafalda”, sank. Only a few passengers survived, including Ruggero. For this young man, life began again in far-off Argentina, and within a few months, he had made his fortune. He opened his own confectioner's shop and eventually employed 40 people.
Ten years later, a homesick Ruggero returned to Verona with his wife and together they started yet another pastry shop which, in a very short time, became the most popular shop in the city, producing over 5,000 cakes every day.
Ruggero used the traditional Pandoro recipe and started industrial production, while maintaining the quality of fine baking.
Inspired by Ruggero’s passion for years, his sons Alberto, Carlo and Adriano began helping out in the family business. They brought in new and innovative thinking to their family values of passion, product quality and service and turned Bauli into a dynamic and modern company.
Bauli grew day by day. A new modern facility was built in Verona to help with the new growth.
It was during this period that Bauli launched croissants on the national market. A product made from puff pastry with various cream and fillings, which would soon conquer Italian hearts all around.
The company began expanding to international markets and acquired important Italian companies which allowed Bauli to expand its product portfolio and technology.
The latest example of growth comes from India, in particular from the town of Baramati in the state of Maharashtra, which produces Bauli Moonfils, the soft puff roll filled with cream.